Coffee = Everyday. Drip Brewers = Convenient & Fast. They also don't require you to be fully awake. That said most of us just dump a bunch of ground coffee into the basket and let it rip. That's fine. It's a travesty, but it's fine. Take a moment to watch our video and get a formula for perfect drip brew coffee, everyday. A better drip brew means fuller flavor, more consistency, and happier you.