This is an easy one (see the title). Black Oak's pricing is so much better than, for example, Blue Bottle. The coffee selections and quality are much better, too. The communication on orders is perfect... Not too much spam, just the information I need. I learned about this place from my Brother-In-Law, and I switched over from Blue Bottle, which I had switched to after an Intelligentsia shop closed in my neighborhood. I am a happy coffee drinker since I began my Tasting Club subscription at Black Oak.